![]() “The new plaza in front of the building General Motros is a triumph of urban design,” says James Gardner in the New York Sun. The entrance to the property is by the square itself, which is in turn the same square where the entrance to the iconic toy store FAO Schwarz and Bergdorf Goodman. The store is located in the south-east corner of Central Park, under the square of the building General Motors occupies the space between Fifth Avenue, streets, 58 and 59 and the building itself carmaker. We believe that the Apple store on Fifth Avenue is going to become one of the favorite destinations for New Yorkers and people around the world. It’s amazing facilities with an excellent service in an ideal location 24 hours a day. In the words of founder and CEO of Apple Steve Jobs: “We opened our first New York store in SoHo in 2002, and has been more successful than we had ever dreamed, so now we are proud to present our second store in the city, located on Fifth Avenue. So don’t count the cube out for good - though it may vámonos for a bit and then return.In 2006, Apple opened its second store on the island of Manhattan, and becoming not only part of the history of computing but also an architectural icon of the city of New York. We’d like to thank our customers and neighbors for their understanding as we complete the renovation. While construction is underway all 800 employees will serve our visitors from around the world at a fully-functional store next door at 767 Fifth Ave, also open 24 hours a day. We look forward to creating an incredible new Apple Fifth Avenue, where our customers will enjoy new services and experiences in a much larger space. I reached out to Apple for comment on this and they just came back with the same statement they had when they announced the renovations: At one point Apple used glass from Beijing-based North Glass Safety Glass Co. to reduce the number of panes for a cleaner look, so they may do some gleaming of the cube this time around too. Whether they will alter it or improve it I do not know at this point. Apple’s construction contractors may indeed have to remove the glass cube that sits over the entrance to the sunken 5th Ave location - but only because it’s a bit hard to do a massive store renovation when there’s a big glass cap on top of your easiest entrance/egress portal.Īs far as I know, the plan was always to put the cube back on top when they were done - and that remains the plan. ![]() It turns out that this seems to be a permit-does-not-tell-the-whole-story story. I was immediately massively skeptical that Apple would delete one of the most well-known retail structures in the entire world for no reason. The permits call for the “full removal of the glass cubical structure at the Apple Store entrance.” ![]() The reports came via building permits that were likely tipped to sites like Macrumors by Apple watchers. If you saw the same reports I did a bit earlier today you were likely shocked to hear that Apple would be removing its iconic ‘glass cube’ entrance way over the top of its 5th Ave retail store in NYC.
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